The Challenge

The Stretch-n-Grow site required special and unusual consideration when creating the visual direction. It had to appeal to potential franchisees from a business perpective, deliver the key theme of the franchise; fun and activity with preschoolers, while all the time projecting a professional image.
Maintaining information accessibility is key to the success of the site to ensure that prospective investors can quickly find all the content they require.
Further phases of the site are planned to introduce more information targeted at another group; the centres where the programmes are run. This required a structure that would support the introduction of new sections of content and maintain dual purpose.

The Solution

Interlogica created a design that continued the use of the Stretch-n-Grow colourways presented throughout their printed collateral and in the global logo. Additionally, a key motif; the star, was utilised heavily to tie in the positive activity and reward of the programme.
Many images of the programme in action, were included throughout the site to draw the viewer into the core value of the programme; chlidren's wellbeing. Also, many small images of the children were added to turn the focus around and allow the children to present parts of the site to the viewer.
A clean, clear and logical information architecture was employed to deliver business information appropriately to the viewer.

Interlogica have been entirely professional in every aspect of our dealings with them. They were skilful at interpreting our business needs whilst being creative in defining our brand and introducing innovations and concepts which are a significant contribution to our web site design.

The service we have received from Interlogica has been outstanding and has exceeded our expectations. We would highly recommend Interlogica to prospective clients.

David and Melissa Bowen, Directors, Stretch-n-Grow (NZ) Ltd.